Elements of Art: Line
¢ Lines are used to create movement through a design, they lead the viewer’s eye to important elements in the design.
¢ Horizontal Line: shows calmness, relaxation, sleep, peacefulness
¢ Vertical Line: Strength, power, stability, spirituality
¢ Diagonal Line: tension, movement
¢ Outline
¢ Lines create depth and space
Lines create texture
Elements of Art: Line
¢ Line used in 3-D design.
¢ Name the lines
¢ Explain where they are in the design
¢ Discuss what the lines communicate.
¢ A variety of lines have been used in this design. Discuss horizontal and diagonal line. What is the focal point?
Elements of Art: Shape & Form
¢ Difference between shape and form
¢ Geometric shapes (Bauhaus, minimalism, ‘modern’, clean feeling)
¢ Organic shapes (Art Nouveau, flowing, lead the eye)
¢ Positive and Negative shapes
Elements of Art: Shape
¢ Open vs closed forms
¢ Discuss closed vs open
Form
Elements of Art: Space (Links to Layout)
¢ Positive vs Negative space
¢ Deep space
¢ Shallow space
¢ Infinite space
Elements of Art: Value
¢ The darkness or lightness of an object
¢ Values can affect the mood of a design.
¢ Lighter values might suggest happiness and contentment, whereas darker values might suggest sadness and depression.
Elements of Art: Texture
¢ Impasto
¢ Visual vs Tactile Texture
¢ Discuss Texture
in the following design below
¢ Technique and medium often determines texture
¢ Alla Prima
¢ Blended
¢ Scumbling
¢ Pointilism
Elements of Art: Colour
¢ Process Colour
¢ Spot Colour
¢ CMYK (cyan, magenta, yellow, black)– full colour print
¢ Duotone – 2 colour print
¢ Monochrome – 1 colour print
¢ Costing
Gestalt Principles of Design
¢ Principle of Totality
¢ Systematic Approach
Emergence
Reification
a. Multistability
b. Invariance
. Pragnanz
a. Law of Closure
¢ As a designer, you can use closure to:
¢ Reducing the Complexity
¢ By using a smaller number of
elements to communicate information.
¢ Increasing the Interest
¢ The design becomes more
interesting to look at because the
viewer subconsciously participate
in completing the design
c. ) The Law of Similarity
c) Law of Proximity
Spatial or temporal proximity of elements may induce the mind to perceive a collective or totality. Elements that are close together are perceived to be more related than elements that are father apart. For example, a simple matrix of dots can be interpreted as consisting of multiple rows, multiple columns or an uniform matrix, depending on the relative horizontal and vertical proximities of the dots
d) Law of Continuity
The mind continues visual,
auditory, and kinetic patterns.
Good continuation is where
elements arranged in a
straight line or a smooth
curve are perceived as a
group, and are interpreted
as being more related than
elements not on a line or curve.
Law of Common Fate
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